Conference Agenda

Matt Michalski is the co-founder and CMO of Aryeo, a software platform for real estate media companies. Prior to starting Aryeo, he was a real estate photographer along with his Aryeo co-founders Branick Weix and Brendan Quinlan. Today, Matt leads the Aryeo team in developing the brand and industry relationships, as well as contributing to the future Aryeo product.

Aryeo's customers now span the globe, and the remote team spends their time designing the next generation of real estate media tools - helping photographers grow their revenue, streamline their operations, get real-time insights into their business, and impress their clients.

Renowned magician and comedian, Murray SawChuck, has made waves in the world of entertainment with his unique blend of comedy and magic, earning him the title of Magic’s #1 Social Media Influencer and Viral Sensation. With a staggering 3 million subscribers and over 6.5 billion online views, Murray has captivated audiences worldwide with his mesmerizing performances.

In addition to being a talented performer, Murray is the prime example of someone who has built a decades-long career leveraging their creativity into entrepreneurial success.

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After retiring as a Hollywood stuntman and leaving his WWF persona “El Hombre Débil” in the past, Matthew pivoted to pursue a career in photography. Spending multiple years as a one-man-show in real estate photography, he eventually transitioned to focus more on commercial/architecture & design. Along with his business as an architecture photographer in Kansas City, he also has a growing YouTube channel dedicated to all things architecture & real estate photography.

From tutorials to business tips, his content is geared to help photographers of all experience levels become more business savvy and hone their skills. Matthew also enjoys long walks on the beach, riding horse bareback and writing bios about himself in the third person. Don’t forget to hit ‘subscribe’ and smash that like button!

Elena is the Co-Founder and Managing Director of Windsor Creative. Primarily responsible for the day to day management of the business, she also gets to step behind both the keyboard and camera to build websites and shoot homes. Elena began her career as an engineer in Automotive Manufacturing before leaving to help grow Windsor Real Estate Photography. With her experience, she helped to grow a solo operation into Windsor Creative - a full service marketing agency. Elena has a deep appreciation for efficient and effective systems which help propel businesses forward - regardless of industry. Whether it's a Big Three assembly line or a small photography team, businesses live and die by the quality of their processes.

Eli Jones is the founder of Real Estate Photographer Pro (REPP) and Norman & Young, a real estate media company based in Dallas/Fort Worth, Texas. He’s know for his business first approach to growing in the real estate media space - focusing on systems, delegation, and strategic thinking. Through REPP, Eli shares the lessons he’s learned building and scaling Real Estate Media teams, helping others move beyond the daily grind and turn their skills into sustainable operations. His content and frameworks have helped thousands of media business owners launch and scale their real estate media businesses.

After retiring as a Hollywood stuntman and leaving his WWF persona “El Hombre Débil” in the past, Matthew pivoted to pursue a career in photography. Spending multiple years as a one-man-show in real estate photography, he eventually transitioned to focus more on commercial/architecture & design. Along with his business as an architecture photographer in Kansas City, he also has a growing YouTube channel dedicated to all things architecture & real estate photography.

From tutorials to business tips, his content is geared to help photographers of all experience levels become more business savvy and hone their skills. Matthew also enjoys long walks on the beach, riding horse bareback and writing bios about himself in the third person. Don’t forget to hit ‘subscribe’ and smash that like button!

After retiring as a Hollywood stuntman and leaving his WWF persona “El Hombre Débil” in the past, Matthew pivoted to pursue a career in photography. Spending multiple years as a one-man-show in real estate photography, he eventually transitioned to focus more on commercial/architecture & design. Along with his business as an architecture photographer in Kansas City, he also has a growing YouTube channel dedicated to all things architecture & real estate photography.

From tutorials to business tips, his content is geared to help photographers of all experience levels become more business savvy and hone their skills. Matthew also enjoys long walks on the beach, riding horse bareback and writing bios about himself in the third person. Don’t forget to hit ‘subscribe’ and smash that like button!

After retiring as a Hollywood stuntman and leaving his WWF persona “El Hombre Débil” in the past, Matthew pivoted to pursue a career in photography. Spending multiple years as a one-man-show in real estate photography, he eventually transitioned to focus more on commercial/architecture & design. Along with his business as an architecture photographer in Kansas City, he also has a growing YouTube channel dedicated to all things architecture & real estate photography.

From tutorials to business tips, his content is geared to help photographers of all experience levels become more business savvy and hone their skills. Matthew also enjoys long walks on the beach, riding horse bareback and writing bios about himself in the third person. Don’t forget to hit ‘subscribe’ and smash that like button!

Jared Bauman is the Co-Founder and CEO of 201 Creative, LLC, where he helps businesses grow through strategic marketing, SEO, and digital strategy. With over 20 years of experience, he brings a proven ability to develop and execute effective, data-driven growth plans.

Before focusing fully on marketing, Jared built a successful career in the photography industry, which shaped his deep understanding of creative businesses. He sold his studio in 2012, and co-founded a post production and editing company for professional photographers.

His work reflects a unique blend of artistic appreciation and analytical insight, making him a trusted voice in both the marketing and creative communities.

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Founder of Northern Spruce Media Inc., Alex Coombs has built a thriving business over the past 8 years, transforming from a solopreneur to the leader of a team of 20+ employees. Her innovative "Full Plate" Theory has been the cornerstone of her success, blending 50% business strategy with 50% creativity. This approach has not only allowed Alex to take bold risks but has empowered her team to develop their own departments and drive growth. Whether you're navigating solo or scaling up to build an empire, applying the "Full Plate" Theory can unlock the growth and success you're striving for.‍

Matt is a real estate media business owner, AI engineer, and founder of AutoHDR. Matt's media business, Luxury Vision, operates across four markets in Massachusetts with a team of five creatives. He is obsessed with automating every aspect of real estate media and has spent the last few years crafting the AI playbook for real estate photographers.

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Mike Kelley is a photographer specializing in making architecture, real estate, hotels, and developments look great. Over the course of his career, he has worked with a diverse set of clients on a number of architecture projects, large and small, both in the US and abroad.
Clients have included firms such as SOM, Morphosis, WATG, and Bjarke Ingels Group, to name a few, as well as numerous developers, investment groups, and tourism funds.

Mike's work has appeared in magazines, books, and museums worldwide. Recent publication highlights include Architectural Record, Interior Design Magazine, Domus, The Architect's Newspaper, WSJ, Fast Company, and others.

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After retiring as a Hollywood stuntman and leaving his WWF persona “El Hombre Débil” in the past, Matthew pivoted to pursue a career in photography. Spending multiple years as a one-man-show in real estate photography, he eventually transitioned to focus more on commercial/architecture & design. Along with his business as an architecture photographer in Kansas City, he also has a growing YouTube channel dedicated to all things architecture & real estate photography.

From tutorials to business tips, his content is geared to help photographers of all experience levels become more business savvy and hone their skills. Matthew also enjoys long walks on the beach, riding horse bareback and writing bios about himself in the third person. Don’t forget to hit ‘subscribe’ and smash that like button!

Tony Colangelo is a successful photographer who shoots for the most notable architects, interior designers and builders in his marketplace. His images have been an integral part of many award winning projects in industry-wide competitions for construction and renovation excellence.

His work has been featured in numerous magazines and feature articles, including his recent feature in Architectural Photography Almanac. Tony is a long-time contributor to the real estate photography community. In 2019, he released his popular video tutorial "The Art & Science of Great Composition." Tony is a highly sought after coach, combining a thirty-year history of coaching/consulting practice, with many years of experience as a senior business executive.

Tony has supported countless photographers, with many of them going on to win PFRE’s Monthly Contests. In fact, three of his clients went on to win PFRE Photographer of the Year, Including Brandon Cooper, Mike Lefebvre, and Garey Gomez.

Garey Gomez is an architectural photographer based in Atlanta, GA. Garey works primarily with architects and interior designers on commercial and institutional projects to create beautiful portfolio imagery to showcase their work and help win design awards. Garey is a collaborator at heart and works closely with each client to understand the nuances of every project, resulting in stunning imagery that tells the story of the designer's work. This process helps his clients win numerous design awards every year and has been the foundation of Garey's business. When he's not working, Garey spends a lot of time with his wife and kids and riding his bicycle.

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As a creative strategist and media entrepreneur, Cheyenne Crawford built and sold one of Atlanta’s top real estate media firms before the age of 30—crafting visuals featured in Architectural Digest, Dwell, and The Wall Street Journal. Now a leader at Infinite Views, she directs a powerhouse creative team while shaping elevated digital strategy across real estate and design. Her evolution—from fiercely independent operator to collaborative visionary—has reshaped not just her business, but her life. By trading the grind for aligned partnership, she reclaimed joy, focus, and creative clarity. Her presentation invites creators to do the same: lean into their strengths, systemize the rest, and build something deeper than success—something sustainable.

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Simon Devitt is an internationally recognised Photographer of Architecture based in Wellington, New Zealand. With over two decades of experience, his practice spans Australasia and beyond, working closely with leading architects to capture the spirit of place through his lens.

Simon brings a unique perspective to architectural photography, focusing not just on form and detail, but on atmosphere, emotion, and how spaces are experienced. His approach blends documentary sensitivity with a strong narrative eye, resulting in images that resonate deeply with both clients and audiences. His work has been widely published in books and international titles including Architectural Digest, Dwell, Habitus, and Elle Decor. He is the author of several acclaimed photo-books, including Rannoch, Cape to Bluff, and Portrait of a House.

Simon lectured in Photography of Architecture at the University of Auckland for 10 years and continues to support emerging talent through the Simon Devitt Prize for Photography. He is currently represented by PhotoFoyer in Milan.

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After retiring as a Hollywood stuntman and leaving his WWF persona “El Hombre Débil” in the past, Matthew pivoted to pursue a career in photography. Spending multiple years as a one-man-show in real estate photography, he eventually transitioned to focus more on commercial/architecture & design. Along with his business as an architecture photographer in Kansas City, he also has a growing YouTube channel dedicated to all things architecture & real estate photography.

From tutorials to business tips, his content is geared to help photographers of all experience levels become more business savvy and hone their skills. Matthew also enjoys long walks on the beach, riding horse bareback and writing bios about himself in the third person. Don’t forget to hit ‘subscribe’ and smash that like button!